To develop and grow a strong and successful in-store link between the consumer retail experience and the adidas brand by connecting, engaging, enabling and inspiring the East Europe Key City relevant communities and influencers, building an authentic and long-term relationship with them. […]
Reporting into the DTC Activation Manager, this role is responsible for driving the adidas brand visibility and experience consistent with brand strategy at the key store in the East Europe region. This should aim at winning the consumer at the point of purchase while maximizing the profitability of the Brand...